Optanix Appoints Melissa Puls as Chief Marketing Officer
NEW YORK, NY. May 2, 2017– Optanix, the leader in ensuring predictable IT for the world’s most technology-driven companies, today announced it has appointed Melissa Puls as chief marketing officer (CMO). Puls has more than 20 years of leadership experience in the marketing of software and business technology solutions. As CMO, Puls will define and execute marketing strategies to drive global revenue growth for Optanix solutions, which maximize IT business service availability and performance through a proactive approach that identifies and resolves critical root cause incidents in a network. Puls reports to Michael Barry, CEO of Optanix.
“Melissa has broad experience and a proven track record of building and managing successful marketing strategies for leading technology companies. Her results-oriented approach, coupled with her aptitude for identifying and executing on opportunities that bolster the bottom-line, make her a great fit to lead our marketing success. Melissa will be instrumental in getting more service providers and enterprises to experience the benefits of Optanix solutions, and driving the next phase of our growth,” said Barry.
Before Optanix, Puls served as CMO at Progress where she led corporate marketing, demand generation, content marketing, digital marketing and marketing operations. During her tenure at Progress, Puls was responsible for the successful launch of its new brand and generating leads that converted to $30M in new bookings annually. Prior to Progress, Puls was vice president of marketing at Iron Mountain, the largest global information storage company. Puls improved marketing contribution to new revenue at Iron Mountain from 4% to 25%, increased lead to revenue conversion from 7% to 16% and drove the Internal Rate of Marketing Return (IRR) to more than 20%. Before Iron Mountain, Puls rose up through the ranks to become vice president of marketing at Infor, the world’s third-largest ERP software company. She also held marketing roles at Infinium Software (later SSA Global) and Kronos, Inc. Puls holds a B.A. in Communications and Psychology from Franklin Pierce University.
“Optanix has the most critical ingredients needed for a successful technology company: innovative technology that solves real business challenges and loyal partners and customers who see the value in our solution. I am excited to be a part of leveraging those key ingredients to take Optanix to the next level as a growth company,” said Puls.
Optanix is leading the advancement of predictable IT in today’s hyper-competitive digital economy – where predictable service delivery has never been more vital. Optanix offers a patented approach to proactively optimizing the service delivery infrastructure behind critical business services so IT organizations can filter out the noise, focus on what matters, and drive operational success – ensuring the highest levels of reliability, security, and availability. The Optanix Platform accelerates root cause through an average 100,000:1 reduction in events, generates a 50% reduction in remediation times, and enables first-time fix rates of over 90%.
Hundreds of customers, including the world’s top financial institutions, media and technology companies, and agencies of the federal government, rely on Optanix’s proven platform and IT Management-as-a-Service (ITMaaS). The battle-tested Optanix Platform – powered by Advanced Logic Automation – and suite of accompanying SaaS and ITMaaS services are delivered through industry-leading channel partners, who benefit from our turnkey solutions and extensive IT automation experience.
Additional information about Optanix’s products and services can be found at www.optanix.com.
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