This policy pertains to information obtained from your activity on the Optanix website ( and linked pages residing on this site). Optanix highly values the personal privacy of its customers and we are committed to making your experience with our company a pleasant and memorable one.

Cookie and Privacy Policy

Please take a moment to review our Privacy Policy so you can see how we protect and use the information you provide to us.


The following statement outlines the privacy policy of Optanix. Please forward any comments or concerns you may have regarding this policy to

Our Sites

Optanix uses a website (, the “Site”) to deliver various forms of information and services (collectively, “Services”). Optanix provides these Services in accordance with the statements made here and / or supplemental privacy statements.

Our Services

Optanix understands that your privacy is important to you, and we are committed to respecting your privacy and protecting your information. This Privacy Policy applies to personal information Optanix collects in connection with providing the most relevant content to website visitors. It covers the collection and use of information from any device used to access or connect to Optanix branded services (“Optanix services”), which include the website and related microsites (the “Sites”); apps; live events such as conferences and webinars; and any enabling third-party systems.

This Policy summarizes the types of personal information we collect, and how we use, safeguard, gain access to, and update or correct personal information. Also summarized is how we resolve disputes relating to our privacy practices, and the circumstances in which we may disclose personal information.

1. Individual Privacy Rights

1.1 Right of Access and Rectification of Your Personally Identifiable Information (PII)

You have the right to access the PII about you that Optanix possesses, for instance to make updates to it. To make changes to your PII, please email and we will make the requested changes within 72 hours. Your identity must be verifiable via email or phone.

1.2 Right to Object to Processing PII

In addition to changing your PII, you have the right to opt out of receiving marketing communications from Optanix. To do so, please email privacy@optanix.comand request to be removed from our marketing email list.

You also have the right to reject the processing of your PII except where processing is required by applicable law, or, where Optanix has a need to process it and processing is permitted by applicable law. Most communications have a means to opt out defined in them. If there is no means, contact, write to the address provided below, or call Optanix to opt out. Administrative and contractual emails about your account and services may still be sent.

1.3 Right Not to Provide Consent or to Withdraw Consent

Optanix may rely on your consent to collect certain PII or to use it in the way described in this Privacy Policy or in supplemental privacy statements. Where we rely on your consent, you have the right not to consent, and if you have provided consent, you have the right to withdraw your consent. The withdrawal of your consent does not affect the lawfulness of Optanix’s use of PII before you withdrew consent. Moreover, Optanix may have other bases, permitted or required by law, to preserve or continue using your PII.

1.4 Right to Be Forgotten

You may have the right to have any PII removed from Optanix’s systems. For instance, if you are no longer a user of Optanix’s Services and thus it is no longer necessary for Optanix to use your PII, you may ask that Optanix erase any PII about you.

1.5 Right to Restrict Processing

You may have the right to ask that Optanix restrict use of your PII in certain circumstances, such as your belief that collection or use of the PII was not lawful, and where Optanix has a legal reason under which it is required or permitted not to erase such PII. In this circumstance, Optanix will maintain the PII in confidence and segregate it to prevent further use until Optanix is able to erase it.

1.6 Exercising Individual Rights

To exercise any of your individual rights in this section, please email or contact Optanix via the General Contact Information below. Your identity must be verifiable via email or phone.

1.7 Children’s / Minor’s Policy

Optanix Services are not directed to individuals under 18. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please email

2. Information We Collect

We collect PII including basic contact information (see paragraph 2.1 below), preferences regarding communication and research areas, online behavior and use of our Services. See “How We Use Your Information” (Section 3) for further details. We do not collect payment (credit or debit card) information or healthcare-related information.

2.1 Personal Information You Provide to Us

Your PII May Include

Depending on your interactions with us your PII may include:

  • Your name
  • Your title
  • Email address
  • Mailing address
  • Phone number
  • Fax number
Ways in Which PII Might Be Provided to Optanix
  • By registering for access to our Sites and Services, or a conference, webinar, or free resource (i.e., any form submission where you provide additional information above and beyond the information listed in number 1 above).
  • Submitting a form on our Sites including: contact, asset download.
  • Submitting a complaint or dispute to us in conjunction with data/privacy issues outlined below in the section titled “EU-U.S. Privacy Shield and Dispute Resolution”.
  • Emailing any Optanix employee for assistance.
  • Identifying yourself, beyond an anonymous inquiry, via any other means, such as in-person meeting, phone or postal mail.
Data Collected Through Downloading Content Using an Optanix Service

Some content on our website is accessible for visitors to download. In order to access this restricted content, you must fill in a form to let us know who you are. Information you supply could include, but is not limited to, your full name, email address, job title, name of employer, and phone number.

Through Conferences and/or Events

We collect similar information as above from persons interacting with Optanix at trade shows, conferences, summits, or other events in which Optanix is hosting or participating. When your badge is scanned, or you supply a business card, the information you provide will be added to our customer relationship management system. Optanix may conduct follow-ups with this information.

Through Comments and Forums

Comments on Optanix blog posts, social media posts, or other public forums are collected by Optanix as a form of contact, and Optanix may conduct follow-ups with this information.

Be aware that whenever you publicly disclose information online, that information could be collected and used by others. Optanix is not responsible for any action or policies of any third parties who collect information that users publicly disclose in any such forums on Optanix’s website or blog.

2.2 Anonymous Data We Automatically Collect

If you do not make yourself known to Optanix, your use of our content and Services is anonymous. Anonymous data collected includes browsing and download activity on our Sites, which will be matched to the information you provide once you make yourself known. Further details on how we collect anonymous data can be found under our cookie policy in Section 6 below.

Examples of Data We Collect

When you access our content online via mobile phone, computer, tablet or any other device:

  • IDs or identifiable information of your device.
  • Cookies set by third-party data collection tools, including but not limited to: Bing Ads, Bizo, DoubleClick, Facebook, Google AdWords, Google Analytics, Google Optimize, Google Tag Manager, HubSpot, LinkedIn, ListenLoop, Lucky Orange, Optimizely, OptinMonster, Terminus, YouTube.
  • Pages on the Sites visited.
  • Referring websites (websites linking to the Site accessed).
  • Your browser version, screen resolution, and operating system.
  • IP address from your ISP connection or mobile carrier.
  • Amount of time spent on each page of the Site.
  • Search inquiries using a Site search function.
  • Heatmap showing click activity.

Additional notices:

Optanix may provide additional notices to you about the purposes of collecting PII at the time it is collecting the PII.

2.3 Information Collected from Third Parties

Your information may be supplemented with additional information from third-party vendors such as publicly available information, information about your company, and other information which we may append or match to your record.

Information we collect includes details about organizations and employees, including their contact information (name, address, telephone numbers, and email addresses), job title, and name of employer.

2.4 Service Use

Automated data we collect includes usage of our Sites, content downloads, webinar registrations, and views. This data can also include cookies, device information, and IP addresses. See our cookie policy in Section 6 and “How We Use Your Information” in Section 3 for more information.

Data collection by Optanix employees is done through online surveys (using third-party software), email, and phone calls. Access to your personal information is restricted to those employees who need to know that information in order to process it and provide you with a personalized experience. These individuals are bound by confidentiality obligations and may be subject to disciplinary action, including employment termination, if they fail to meet those obligations. Event data we collect can include conference and webinars registrations.

2.5 Public Forums/Third-Party Websites

Optanix’s Sites and affiliated entity websites may have public forums. Any information posted in a public forum is at your discretion; Optanix cannot prevent the public’s access to such information. If you are concerned about the privacy of information in public forums, please do not post any information in them. Optanix and its affiliated entities will obtain your consent before posting any information related to your identity. Examples of public forums are:

  • Comments to blogs
  • Testimonials (textual and video

Should you wish to have any public forum data removed, please email or contact Optanix via the General Contact Information below with a description of the specific content or information you wish to have removed from the public forum and where it appears. Optanix cannot resolve any issues where the data has displayed outside of its Sites. An example would be a Tweet that was made that displays in a feed on one of Optanix’s Sites. Optanix can remove the Tweet from its Sites but cannot control what Twitter or Twitter users do with the tweet, such as retweeting it.

Optanix frequently links to third-party websites. Any PII disclosed on those websites is outside of Optanix’s control; you should read their privacy policy before providing any PII.

3. How We Use Your Information

PII Disclosure or Sharing

Optanix and its affiliates may disclose your data/PII:

  • To the extent required by law; if we have reason to believe that disclosure will assist in investigations relating to the security and protection of our systems; or in response to search warrants, subpoenas, other judicial or administrative process, national security letters, or other demands that compel the release of PII under applicable law.
  • In connection with a sale, merger, reorganization, or other transfer of Optanix’s business (including under bankruptcy proceedings).
  • To meet our contractual obligations where a vendor or third party is processing PII on our behalf. This is described further below.
Data Processors and Disclosure of Your PII

Optanix may use the services of third parties. Those services include but are not limited to:

  • Website hosting
  • SaaS applications for customer relationship management and data analytics
  • Marketing automation tools
  • Various other SaaS applications for which Optanix controls data input

These third parties do not access your PII unless it is done as part of a contractual support obligation. Our third-party service providers are responsible for their own privacy policies and procedures, and Optanix has agreements in place with these third parties by which they agree to maintain the confidentiality of PII and process PII only in accordance with Optanix’s instructions.

3.1 How We Use Anonymous Data

Anonymous data is used to improve your experience with our Sites and Services. Optanix strives to provide the most compelling content at the right time during your journey with us. Anonymous data may also be used to track the effectiveness of our marketing campaigns.

3.2 How We Use Your Personal Information

Optanix does not sell, rent or transfer the personal information we collect to any third parties for their marketing purposes.

To Stay in Touch and Keep You Informed

By opting into communications with Optanix or sharing your contact information with us, we will keep you up-to-date on Services and events that match the interests you’ve expressed. See more details under “Optanix Communications and Alerts.”

To Establish Our Relationship with You

We use personal information in order to market our products and services and to establish relationships. In addition, your information is used to fulfill your support or other requests and communicate with you, conduct research, and personalize the content and advertisements provided to you.

Video, Photos, Audio, and Streaming of Events

Optanix holds live events at various conference venues. Optanix and its professional service providers may record or livestream video, photos, and audio to record events, post such media to its social channels or website, display feeds on monitors at the conference venues, and create future marketing materials. Also, the conference venues are public spaces. Accordingly, attendees, exhibitors, sponsors, news organizations, and other businesses may record or stream their own video, take pictures, or record audio of activities at these conferences.

By attending an Optanix conference or event, you acknowledge and agree that Optanix may use any recorded media for purposes of display during the conference, marketing and promotional purposes, and any other lawful purposes in the ordinary course of Optanix’s business. Optanix is not responsible or liable in any way for the activities of attendees involving recording or streaming video, pictures, or audio at conference venues.

Where Required by Law

Optanix may disclose personal information when required by a subpoena, court order, search warrant, other legal process, requests by law enforcement agencies, or applicable law. Moreover, we may disclose personal information to the extent necessary to maintain the security of our systems, apps and Sites, to resolve disputes, or to investigate possible misconduct.

3.3 Third-Party Services

Optanix may partner with third parties for the purpose of delivering products or services that are part of Optanix’s offerings. In those cases, it is necessary to convey names and email addresses of users to the third party in order to provide Optanix services. When these third parties receive such personal information, they commit to govern its use and disclosure with privacy practices that are at least as restrictive as Optanix’s privacy policy. In those cases, these third parties are under no circumstances permitted to send marketing communications directly to our users with the personal information provided by Optanix, or to use the personal information they receive for any purpose other than the delivery of Optanix products or services, unless, in the use of the product or service, the user elects to enter into a direct business relationship with the third party, opts in to receive marketing communications from the third party, or accepts terms and conditions for the use of the third party’s product or service. These third parties have their own privacy policies, which govern their products and services.

3.4 Optanix Webinar Program

Optanix may partner with other companies to jointly promote products or services during live webinars. If you specifically express interest in a partner-sponsored webinar, we may share contact information collected during the registration process with our joint promotion partner(s). Optanix limits the duration of the business partners’ use of the information we collect. Their use of the information will be in accordance with their own privacy policies. If you sign up for an Optanix webinar that was promoted by a partner, you will become part of the Optanix database and may receive notices of upcoming webinars of similar topics. If you do not wish for your information to be shared in this manner, you may opt to not register for a jointly-offered webinar.

3.5 Event Follow-Up

Optanix does not share data about event attendees with business partners unless: (1) you opt in to such sharing via an event registration form, or (2) you attend a conference and allow Optanix or any of its designees to scan your attendee badge. At any point after registration, if you do not wish for your information to be shared in this manner, you may choose to opt out of event communications and/or elect not to have your badge scanned at events. If you choose to share your information with business partners in the manners described above, your information will be subject to the business partners’ respective privacy policies.

4. Internet Advertising

Optanix does not deliver third-party online advertisements on our websites, but we advertise our products and services on others’ websites. Please familiarize yourself with those website operators’ or network advertisers’ privacy policies to understand their practices relating to advertising. Optanix does not provide any information we have collected about you or relating to your usage of any Optanix Sites to advertising website operators or network advertisers.

Some advertising networks we use may be members of the Network Advertising Initiative (NAI). Individuals [SW1] may opt out of targeted advertising delivered by NAI member ad networks by visiting

5. Optanix Communications and Alerts

By opting in to receive Optanix communications or alerts, you agree to receive on occasion other correspondence from Optanix related to topics and other Optanix news and information that you consented to receive during subscription, registration, sign up, verbal communication, or other online action.

Our website also includes a feature that enables Optanix to share links to its content through email at our users’ requests. The email address(es) that you supply in connection with this service will be used only to send the requested content. They will not be reused for any purpose. By making use of this feature, you are agreeing that you have permission to use the email addresses provided and that they have been obtained in a manner compliant with applicable anti-spam laws, including the federal CAN-SPAM Act.

6. Use of Cookies and Other Technologies

6.1 Cookies

We may use (or we may contract with service providers to use) various technologies to collect information about your activities on our Sites.

To make Optanix Sites work properly, facilitate access to our Sites, and personalize your experience, we may assign your computer or device one or more “cookies.” A cookie is a small data file that our Sites save on your computer or mobile device when you visit our Sites, respond to surveys, or participate in polls. It enables our Sites to remember your actions, browsing activities, favorite content, and preferences. Whenever you sign into our Sites, we will record your user ID in a cookie file on your computer or device.

Cookies do not give us access to your PII. Information collected by cookies may include:

  • Your browser or operating system
  • Your manner of connecting to the Internet (including the type of device you are using
  • Your Internet protocol (IP) address (not associated with a particular individual)
  • Data relating to malfunctions or problems occurring when you use Optanix Sites
  • App usage for statistical and research purposes

Additionally, we may collect information about other software on your device for the limited purpose of protecting your security or improving your online experience.

We use a combination of Google Analytics, marketing automation, and cookies on our Sites that identify your computer to help us analyze traffic patterns on our Sites as well as to provide you with a better experience by showing you content that matches your interests, improving content, and making the Sites easier to use.

Through the use of a cookie, Optanix may also automatically collect information about your online activity on our Sites, such as the web pages you visit and the links you click.

Google Analytics uses cookies to help Optanix analyze how visitors use its Sites. The information generated by the cookies about your use of Optanix Sites includes your IP address, and will be transmitted to and stored by Google on its servers.

Google will use this information for the purpose of evaluating your use of our Sites, creating reports on website activity, and providing other services relating to Internet usage. Google may also pass this information onto third parties when required to do so by judicial or administrative process or otherwise to the extent required by law, or when such third parties process the information on Google’s behalf.

By using one of our Sites, you consent to the processing of data about your visit by Google in the manner and for the purposes set out above.

If you so choose, you can opt out by turning off cookies in the preferences settings in your browser, or by downloading and installing the Google Analytics Opt-Out Browser Add-On from

Optanix’s use of cookies conforms to industry standards. Should you wish to not have cookies enabled when using our Sites, you can adjust your browsers settings accordingly. However, this may cause issues in accessing information where authorization is required.

6.2 Other Technologies

Optanix may use standard Internet technology, such as web beacons (also called “clear GIFs” or “pixel tags”), locally stored objects (often referred to as “flash cookies”), and other similar technologies, to deliver or communicate with cookies and track your use of our Sites and content presented via the Sites. Optanix may also include web beacons in email messages or newsletters to determine whether messages have been opened and acted upon. The information Optanix obtains in this manner enables customization of the programs and services Optanix offers and measures the overall effectiveness of Optanix’s online content and advertising campaigns.

6.3 Information Used by Third-Party Sites and Services

Third parties, such as vendors, advertising entities, and business partners, may use cookies and other technologies (such as web beacons) to collect information about your online activities. The purposes for collecting this information includes: to measure usage of our Sites; to analyze, modify, and personalize advertising content on our Sites; and to provide ads about goods and services we hope will be of interest to you. We do not have access to or control over cookies or other features these third parties may use, and the information practices of these third parties are not covered by this privacy policy. Some of these third parties may be network advertisers that offer you the option of not having this information collected.

6.4 Links to Third-Party Sites

You may find links to other companies on our Site. Optanix is not responsible for the privacy practices of these third parties. We encourage you to read their privacy statements, as they may differ from ours.

7. Data Security

7.1 Security Safeguards

Optanix utilizes industry-standard administrative, physical, and technical safeguards to protect personal information received from our website visitors. Optanix will protect PII by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification. These methodologies, unfortunately, cannot 100% guarantee that Internet transmissions will be protected, secured, or not otherwise intercepted.

Optanix is committed to maintaining reasonable and appropriate administrative, physical, and technical safeguards to:

  • Provide assurances of the integrity and confidentiality of personal information.
  • Protect against any reasonably anticipated threats or hazards to the security or integrity of personal information, and unauthorized uses or disclosures of personal information.
  • Maintain compliance with the legal framework of requirements for the privacy and security of personal information.

7.2 Breach Notification

Optanix will notify you in the event we experience a data breach involving your PII.

8. Accessing and Making Changes to Personal Information

If you would like to access personal information we may have about you or to make changes or updates to that information, please contact us at

9. EU-U.S. Privacy Shield and Dispute Resolution

Optanix complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of PII transferred from the European Union to the United States. Optanix has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

Optanix has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) with regard to unresolved Privacy Shield complaints concerning data transferred from the EU. The Privacy Shield Framework outlines your rights at Under certain conditions, more fully described on the Privacy Shield website, including when other dispute resolution procedures have been exhausted, you may invoke binding arbitration.

We are responsible for the processing of personal data we receive under the Privacy Shield Framework, including information we subsequently transfer to a third party acting as an agent on our behalf. We comply with the Privacy Shield Principles for all onward transfers of personal data from the EU, including the onward transfer liability provisions. With respect to personal data received or transferred pursuant to the Privacy Shield Framework, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

In compliance with the Privacy Shield Principles, Optanix commits to resolve complaints about our collection or use of your personal information.  EU individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Optanix at:

Email at or

Phone at 844-303-4011

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may contact our U.S.-based third party dispute resolution provider JAMS (free of charge) at

10. California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to inquire whether your personal information has been disclosed to nonaffiliated third parties for their direct marketing purposes. At your request, a list of the categories of personal information disclosed, if any, for direct marketing purposes during the preceding calendar year, along with the names and addresses of these third parties, will be provided. This request can be made to or by calling 844-303-4011.

Do Not Sell My Info

11. General Contact Information

251 Salina Meadows Parkway
Syracuse, NY 13212

Phone: 844-303-4011
Fax: 315-234-4482

Contact Us 

12. Amendments to this Policy

Optanix reserves the right to amend this Privacy Policy from time to time. Please check back when you use Optanix’s Sites or communicate with Optanix to ensure that you continue to agree with its terms. Your continued use of Optanix’s Sites and Services or continued communications with Optanix indicates that you continue to agree to the terms of this Privacy Policy, as Optanix amends them from time to time.

This privacy policy was last updated June 10, 2021.

We are always open to feedback regarding our privacy policy.